Project Description


For a dynamic new cycling group – launched with a successful Gran Fondo in Peterborough, Ontario – we built the brand from the ground up with a complete identity including a logo, cycling kits, digital marketing materials and website. “SDAI’s vision was central to expressing my project’s premise,” says founder Charlie Bryer. “The identity created by Michael Stokely and his team served to heighten Fretori’s credibility as a legitimate event platform.”

Featured Work

Jump Higher. Go Further.

Contact Sylvia Baumann at or call us at 416-535-4070 to find out more.